Marketing Strategy & Planning
A solid marketing strategy is a blueprint to help drive your business forward. It’s more than just media channels and executions. It should be a comprehensive and foundational plan that delivers measurable results.
Our approach is based on the fundamental principles of the 4Ps of marketing: Product, Price, Place, and Promotion. This model offers a clear and actionable framework for developing a robust marketing plan that not only makes sense but also drives tangible business outcomes.
Marketing Strategy & Planning Solutions
Product
Areas of focus
Identifying a user need and creating a solution that matters to your audience. A strong product can increase the impact of marketing and generate additional sales and revenue.
Solutions
We conduct consumer research to understand what your customers truly need. We help you with new products and brand extensions and create strategies for product evolutions to ensure your offerings stay relevant and competitive.
Place (Distribution)
Area of focus
Deciding where and how your customers can access and purchase your product. This includes distribution channels, online platforms, and physical locations. The right strategy identifies where you need to be available and how to increase penetration.
Solutions
Through competitive analysis, we identify the most effective distribution channels and strategic partnerships to ensure your product reaches your target audience efficiently and effectively.
Pricing
Areas of focus
Determining the actual and perceived value of your product, service, or solution. Setting the right price can make or break your market success.
Solutions
We provide competitive price analysis and use price sensitivity meters to find the optimal price point that maximizes revenue and market share.
Promotions
Area of focus
Reaching and winning both immediate and future buyers with a combination of advertising, public relations, brand messaging, and sales promotions.
Solutions
We craft comprehensive internal and external promotional plans and strategies that cut through the noise and ensure your messages and marketing resonate with your target(s) and drive action.
FAQs: Marketing Strategy & Planning
Q: How does a marketing strategy help?
A: A clear strategy gives your team a shared roadmap. The work of creating one eliminates any executional or investment guesswork, empowers teams to make smarter decisions, and ensures every effort is focused on the metrics that matter to your business. We use SMART goals to inform our strategies.
Q: We already have a marketing plan. Why do we need this?
A: Having a marketing plan is an excellent foundation. We’ve found two scenarios where an external partner can be beneficial: 1) The organization is not fully aligned with the plan, or 2) enough change has occurred that it might be time to revisit your plan.
Q: What is the typical process for a project like this?
A: We start with what you have and evolve as necessary. A likely first step is onboarding of your business, market, and customers. From there, we identify any gaps, incorporate best practices, and develop a custom strategy that encompasses each of the 4Ps, resulting in a detailed plan that you can activate.