Marketing Attribution Solutions
In a world of fragmented data and fluid customer journeys, the ability to accurately measure and optimize promotional resources has never been more crucial for proving impact and retaining resources and budgets. As marketing has become more measurable, one of the most important and interesting questions is "What is the incremental business impact of our marketing investments?"
We provide marketing attribution solutions that move beyond simple last-touch models to give you a true, data-driven view of your marketing performance. Our solutions empower you to demonstrate the incremental value of every dollar spent, resulting in more informed decisions and more effective investments.
Marketing Attribution Solutions
Attribution Audits
Area of focus
A comprehensive review of your current attribution setup, data sources, and reporting to identify strengths, gaps, and opportunities.
Solutions
Gain clarity on what's working and what's not so that you can build a reliable foundation for all future analysis.
Incrementality Tests
Area of focus
Methodologies such as Geo-Matched Market Tests and Platform Lift Tests isolate the true, incremental lift generated by a specific marketing activity.
Solutions
Move beyond correlation and prove the actual impact and results of your marketing efforts.
Marketing Mix Modeling
Area of focus
A top-down, statistical analysis that quantifies the impact of all marketing and non-marketing factors on key business metrics like revenue and sales.
Solutions
Understand the big picture of your marketing's effectiveness, and what initiatives are truly incremental vs. baseline.
Diminishing Returns Tests
Area of focus
A method to determine the optimal investment in a channel and campaign, and the point at which additional investments no longer yield a proportional return.
Solutions
Optimize your budget by identifying which channels have “room to grow” and which have “plateaued,” so resources can be allocated effectively to drive growth.
In-house Advanced Attribution Reporting
Area of focus
Custom reporting solutions and dashboards built to provide your team with the attribution data they need.
Solutions
Democratize attribution data within your organization, enabling your team to make faster and more informed decisions.
FAQs: Marketing Attribution
Q: Our team uses a standard last-touch attribution model. Is that enough?
A: Last-touch models are a good start, but they can be misleading. They credit only the final interaction that precedes a conversion, and do not account for any events that occurred before that action. Our solutions provide a more holistic view, revealing the true value of every touchpoint from first impression to final purchase.
Q: How will this help us optimize our ad spend?
A: By understanding the true incremental value of each channel, you can shift your budget from underperforming or saturated channels to those that are truly driving business outcomes. This maximizes your investment and ensures every dollar is working as hard as possible.
Q: We have multiple data sources. Can you connect them all?
A: Absolutely. We can integrate data from various sources, including your CRM, ad platforms, and analytics tools, to build a single source of truth for your marketing performance.